FPT Japan is providing AsiaZone Car with AI-powered digital marketing solutions, ranging from website optimization and SEO/GEO to digital content production. The two companies are also exploring AI applications to improve management and operational processes in the automotive industry.
Under the cooperation agreement, FPT Japan will provide digital marketing strategy consulting, website optimization, lead generation, and the production of communication materials, images, and videos for AsiaZone Car. Its SEO and GEO solutions aim to enhance the company’s visibility across traditional search engines and AI-powered search platforms.
Beyond marketing, the two companies will explore technology applications in various automotive business operations, including repair workflow management, attendance tracking, and workforce productivity monitoring.
AsiaZone Car is a Japan-based company specializing in automotive sales and services, with nearly 10 years of industry experience. It currently operates three facilities in Aichi, Osaka, and Chiba, offering vehicle maintenance, repairs, bodywork and painting, as well as 24/7 roadside assistance. Its headquarters in Aichi covers nearly 10,000 square meters, integrating maintenance workshops, bodywork and painting facilities, and a commercial vehicle lot. Under its 2026–2036 development strategy, the company aims to accelerate digitalization, standardize management processes, and leverage technology to enhance operational efficiency.
Mr. Katoh Toku, Representative Director of AsiaZone Car, said the company highly values FPT’s experience and technological capabilities. He noted that, amid the rapid development of AI, an increasing number of small and medium-sized enterprises (SMEs) in Japan are seeking partnerships with technology companies to advance digital transformation and improve management and business performance.
Representing FPT Japan, Ms. Pham Thi Thanh Hoa highlighted the growing demand for AI applications in digital marketing and operational management among Japanese SMEs. FPT Japan aims to deliver integrated solutions combining technology, AI, and digital content production capabilities, supporting businesses throughout the customer acquisition journey while optimizing internal processes.
In addition to enterprise services, FPT Japan and AsiaZone Car also discussed potential collaboration on digitalization initiatives, gamification, and the AZ-Gold loyalty points program. These initiatives aim to strengthen user engagement and loyalty through an approach similar to myNext FPT.
Through this cooperation, FPT Japan gains further opportunities to extend AI solutions beyond digital marketing into practical operational challenges in the automotive industry, while expanding the adoption of technology among SMEs in Japan.
